Business Goal:  Global Information Directory -  A simple in structure, design and,  navigation information directory covering over 1000 topics.  Utilizing a portfolio of regionally named domains. In addition, to our portfolio of regionally named domains  we have included a portfolio of specialty websites and by state by city directories.  We believe our vast inventory of domains and websites will generate repeat visitors and cross traffic between our various websites.             

Market: Global Market with incredible potential.  Need for simple global directory for locating information. Currently, most people use a search engine, which is fairly accurate. We see a market for not having to think of criteria to search for. You would browse certain topics, which are broken down by state then by city.  Thus, creating a more systematic way of locating information.

Product: Advertising and information directory with simple navigation and structure.

Marketing Plan: Our domain inventory will allow us to focus in on specific regions known as the Northland. We will then broaden or marketing to include 5 global regions such as the USA, Canada, UK, New Zealand, and Europe.  We have started our Internet presence after 4 years of website development. We are currently searchable in the major search engines. We will increase our internet presence with one year free ads- city ads, which we may extend depending on business conditions. We may also offer other specials as need to be competitive in our field.  

Competitive Advantage:  Our domain portfolio is our competitive advantage. We have over 1000 domains creating cross internet traffic back to several of our portal websites. Our domain portfolio utilizes a “Northland” themed name that we feel can be used, recognized, and familiarized in over 5 global regions. In addition, we have two other major categories of domains and websites to make us even further unique from our competitors.